Total Approx Budget

We propose for the campaign to initially extend out to the Wellington region and if successful to further extend to a national level. Considering the budget is unknown to our client at this time alongside being a non-profit organisation we will be proposing different budget options at different costs, including variable costs that extend to the campaign being active for 2-3 or 3-4 months. 

Poster-boards and Bus-stop Advertising

Considering the Wellington region for the print media we researched rates and quotes from various printing places and The Big Picture printing company is the best choice for this campaign, and TBP was also recommended by many of the printing places we talked too. The budget for print stands at:

A1: 25 Posters - $240.50 Cost per unit - $11.90

      50 Posters - $585 Cost per unit - $11.70

      75 Posters - $753.75 Cost per unit - $10.50

A0: 10 Posters - $260 Cost per unit - $26

      25 Posters - $560 Cost per unit - $22.40

Low Budget: (25 A1 + 10 A0) = $500.50

Med Budget: (50 A1 + 10 A2) = $845

High Budget: (75 A1 + 25 A0) = $1,313.75

Logo Trademark

Save Your Sundays is not on any restricted words or phrases lists according to the Ministry of Business, Innovation and Employment - NZ Intellectual Property Office / Trade Mark Fees. All fees are excl GST. Comes under the goods and service category. 

*PC Per Class - this campaign comes under the goods and service class (one).

Request for search: PC $40

Request for preliminary advice PC $40

Application for Trademark: PC $150

Application for additional classes: PC $150

Application for declaration of individuality of registration: PC $350

Approximate variable cost $730 + $109.50 GST = $839.50 (Excludes altercations such as challenge against the trademark this is the lowest possible variable cost for both 2-3 & 3-4 months

Social Media Advertising:

Through social media agencies that will provide the necessary scope for social media promotion in this campaign. 

low 2 - 3 mnths: $ 2,694  

med 2 - 3 mnths: $ 4,791

high 2 - 3 mnths: $ 5,541

low 3 - 4 mnths: $ 3592 

med 3 - 4 mnths: $ 5,138

high 3 - 4 mnths: $ 7,138

Video Production:

Through a video production agency able to provide the quality means for a professional video

low $ 1,667.50

med $ 2,817.50

high $ 4,427.50

Video Broadcasting: 

Approximately $850 minimum for broadcasting to TVNZ on demand

Youtube:

= roughly $4,000-6,000 on youtube advertising to reach the wider demographic of 18-30 years olds

Budget Totals:

low: 

2 - 3 months: $ 10,551.50 approx.

3 - 4 months: $ 12, 449 approx.

med:

2 - 3 months: $ 15,143 approx.

3 - 4 months: $ 15,490 approx.

high:

2 - 3 months: $ 18,971.74 approx.

3 - 4 months: $ 20,568.75 approx.