Campaign Budget

Budget: CREATIVE ENTERPRISE BUDGETING

We propose for the campaign to initially extend out to the Wellington region and if successful to further extend to a national level. Considering the budget is unknown to our client at this time alongside being a non-profit organisation we will be proposing different budget options at different costs, including variable costs that extend to the campaign being active for 2-3 or 3-4 months. 

Poster-boards and Bus-stop Advertising

Considering the Wellington region for the print media we researched rates and quotes from various printing places and The Big Picture printing company is the best choice for this campaign, and TBP was also recommended by many of the printing places we talked too. The budget for print stands at:

A1: 25 Posters - $240.50 Cost per unit - $11.90

      50 Posters - $585 Cost per unit - $11.70

      75 Posters - $753.75 Cost per unit - $10.50

A0: 10 Posters - $260 Cost per unit - $26

      25 Posters - $560 Cost per unit - $22.40

Min Budget: (25 A1 + 10 A0) = $500.50

Med Budget: (50 A1 + 10 A2) = $845

Max Budget: (75 A1 + 25 A0) = $1,313.75

Logo Trademark

Save Your Sundays is not on any restricted words or phrases lists according to the Ministry of Business, Innovation and Employment - NZ Intellectual Property Office / Trade Mark Fees. All fees are excl GST. Comes under the goods and service category. 

*PC Per Class - this campaign comes under the goods and service class (one).

Request for search: PC $40

Request for preliminary advice PC $40

Application for Trademark: PC $150

Application for additional classes: PC $150

Application for declaration of individuality of registration: PC $350

Approximate variable cost $730 + $109.50 GST = $839.50 (Excludes altercations such as challenge against the trademark this is the lowest possible variable cost for both 2-3 & 3-4 months

Social Media Advertising: Instagram and Facebook

Social media advertising is based off a lot of variables that come into play including how much you want to spend, how many people you want to see it and what demographics. These factors determine the budget through considering CPC (Cost Per Click) and CPL (Cost Per Like) measuring the engagement of the audience the firm is trying to target. Engaging with a social media agency is an effective way to focus and increase social media engagement for the cancer society and this campaign. The average costs for social media promotions in a campaign ranges from $4000-$7000 per month to $20,000 for more extensive and widespread campaigns.

Break down the scope of social media in a campaign:

Social Engagement. Sharing content, responding to comments and messages, liking posts, hosting digital events, and otherwise interacting with your target market.

Content Creation. In order to have content to share across your marketing channels, you must create it — white papers, press releases, blog posts, infographics, viral videos, images, and other media.

Paid Advertising. Many social platforms provide some form of paid advertisement that you can use to directly drive traffic to your business — Facebook Ads, Google AdWords, Pinterest’s Promoted Pins, Twitter’s Promoted Tweets, etc.

Data Analytics. Measurement is the key to improvement. You’ll need to invest in the back-end infrastructure that aggregates, tracks and measures the successes and failures of the other three branches. (Up-work Global Inc).

NZ Social Media Agencies:

Easy Social Media:

These include Facebook, Twitter, Linkedin, Google+

Std $249 / mth

• 3 posts or videos per week across all platforms
• Monitoring and responses to social activity
• Email and Skype / Phone Support
• Access to Sprout Social dashboard
• Access 7 Day or Monthly activity reports

Prem $389 / mth

• Complimentary 1 hour initial strategy session
• 5 posts or videos per week across all platforms
• Monitoring and responses to social activity
• Email and Skype / Phone Support
• Access to Sprout Social dashboard
• Access 7 Day or Monthly activity reports

Pro $599 / mth

• Complimentary 1 hour initial strategy session
• Multiple daily posts or videos across all platforms
• Monitoring and responses to social activity
• Email and Skype / Phone Support
• Access to Sprout Social dashboard
• Access 7 Day or Monthly activity report

Adding Instagram $299 / mnth

• 2-3 enhanced images uploaded per week sourced online by us or supplied by the client
• Key influencer targeting, to find influential Instagram users with a relevant following
• Hashtag research to find valid tags to add to your uploads, raising your Instagram profile
• 1 re-gram per week, utilising existing well-performing images

= $898 Approx per mnth

2 - 3 mnths = 2,694  3 - 4 mnths = 3592

The Digital Marketer:

Account Mgmt. (2 Channels/All Services)	$2,500-$10,000
Account Mgmt. (Each Extra Channel)	$1,500-$5,000
Blogging w/ Social Shares	$2,500-$7,500
Influencer Targeting	$1,500-$6,000
Images/Graphic Design	$1,000-$4,500
Campaign Creation	$2,000-$5,000
Customer Outreach	$800-4,000

high 8300 - 35,000 / month

Based on your chosen criteria, the total cost would be approximately $750 for the site plus $99 per month for site management, monthly search engine optimisation, email marketing and more. 

For monthly social media management, you'd be looking at approximately $199 per month. For Google and social media ad management, we charge $299, inclusive of x8 social media posts per month. 

For a short video, we charge around the $500 mark and $1k - $2.5 for custom videos longer than 1min. 

= initial payment of $750

= 1,097 - 1,597 per month approx

low 

2-3 mnths = $4791

3-4 mnths = $5138

med

2-3 mnths = $5,541

3-4 mnths = $7,138

Video Production 

Ruff and Tumble

‘Bish’ from $1667.50 incl GST

The starter pack is for those who are making their first steps into the world of video production or need to see how a video works for them without the worry of spending too much.

Includes - Scripting, Using Provided Video or Still Photography, Professional Voice Over Artist, Editing, Licensed Library Music. 

‘Bosh’ from $2817.50 incl GST

If you are looking for something a bit more polished but without wanting to sell your first-born this video production package is probably for you.

Includes - Scripting, Up to 4 hours filming on location, 2D Call To Action and Logo Animation, Professional Voice Over Artist, Editing, Licensed Library Music.

Bash $4,427.50 incl GST

The full noise. This is the top end of affordable video production. Delivering a polished and approachable result.

Includes - Scripting, Up to 4 hours filming on location, Studio or Green Screen Cinematography, Grip & Gaffer equipment, 2D or 3D Call to action and Logo Animation, Professional Voice Over Artist, Editing, Licensed Library Music.

On-Air Costs for Television

Includes Production music, Audio mastering, CAB approval and network delivery $430

roughly the variable costs for video production is

Broadcasting on TV

New Zealand television spot rates (for 30 seconds) range from $200 to $19,000.

TV2 is New Zealand's entertainment channel. It's packed with energy and humour, bringing viewers shows that are fresh, fun and inspirational. TV2 primarily targets 18-39-year-olds and has a secondary target of household shoppers with kids. 

TVNZ OnDemand (30 Second duration) CPM Targeted Video Ad + Companion Banner

Data Targeting (Age & Gender) $185 

Device/Programme/Geography Targeting $185

Re-Targeting $185

Run of Site Video Ad + Companion Banner $145 

Ad Break/Preroll Only Targeting (applied to relevant 30 Second Rate) +20%

= Approx $850 minimum for publishing to OnDemand 

You-Tube

Pricing for youtube includes charging per view of the ads from $0.30 - $10. $0.10 To put into perspective you pay per video view therefore, you would pay $1,000 for every 10,000 people that watch your video ad.

In Wellington there is approximately 61, 408 (30.11%) of the population that is aged 18-34 According to the forecast age structure Source. Data is taken from the 2013 census (most recently published)

= roughly $4,000-6,000 on youtube advertising to reach the wide demographic of 18-30 years old