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Social Media

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Social Media touchpoints: For our campaign, the use of social media as an advertising and interaction platform is integral. We have 'designed' a Facebook and Instagram account in an effort to continue audience engagement with the campaign itself but also amongst each other, sparking further discussions. The accounts imagery will carry over from the print and video media aspects and will include humorous, relatable content
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Nudge Theory

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Richard Thaler - Creator of nobel prize winning 'Nudge Theory' The concept is a relatively subtle policy shift that encourages people to make decisions that are in their broad self-interest.  It’s not about penalising people financially if they don’t act in certain way.  It’s about making it easier for them to make a certain decision. “By knowing how people think, we can make it easier for them to choose what is best for them, their families and society,” wrote Richard Thaler and Cass Sunstein in their book  Nudge , which was published in 2008. A good recent example can be found in UK pension policy.  In order to increase worryingly low pension saving rates among private sector workers, the Government mandated employers to establish an “automatic enrolment” scheme in 2012.  This meant that workers would be automatically placed into a firm’s scheme, and contributions would be deducted from their pay packet unless they formally requested ...
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