'Glass Body' campaign (Australia)

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Alcohol and Health 'Glassbody' campaign


Target group
Adults aged 25 to 54 years.

Campaign objectives

  • Increase awareness of the NHMRC long term harm guideline. The lifetime risk of harm from drinking alcohol increases with the amount consumed so the NHMRC stipulate for healthy men and women, drinking no more than two standard drinks on any day reduces the lifetime risk of harm from alcohol-related disease or injury.
  • Understand that alcohol is damaging and that regularly drinking above the guideline can place you at risk of serious alcohol-caused disease over your lifetime.
  • Increase feeling personally at being at risk of being diagnosed with alcohol-caused conditions.

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