Audience/ alcohol and drinking culture research.

-

Initial audience research: http://www.nielsen.com/nz/en/insights/news/2017/boomers-and-millennials-think-different-drink-different.htmlAlthough this article focuses on both baby boomers and millennials, just using the data surrounding the millennials gives us an indication of drinking habits younger kiwis have.

"Smartphone and laptop ownership was particularly high amongst 18-34-year-olds (91% and 85% respectively), although more than three-quarters of those aged 35-54 years also owned or had access to these devices."
- Research NZ: A Report on a Survey of New Zealanders’ Use of Smartphones and other Mobile Communication Devices 2015 
Stats surrounding how this age group interacts with technology and social media will be helpful when creating potential platforms for solutions.

https://www.tandfonline.com/doi/full/10.1080/08870446.2017.1380812
Article: Frightfully funny: combining threat and humor in health messages for men and women. 
Very useful article for our project as it breakdowns how females/males respond differently to both threatening and humorous health campaigns.

Comments

Post a Comment

Popular posts from this blog

Nudge Theory

-
Image
Richard Thaler - Creator of nobel prize winning 'Nudge Theory' The concept is a relatively subtle policy shift that encourages people to make decisions that are in their broad self-interest.  It’s not about penalising people financially if they don’t act in certain way.  It’s about making it easier for them to make a certain decision. “By knowing how people think, we can make it easier for them to choose what is best for them, their families and society,” wrote Richard Thaler and Cass Sunstein in their book  Nudge , which was published in 2008. A good recent example can be found in UK pension policy.  In order to increase worryingly low pension saving rates among private sector workers, the Government mandated employers to establish an “automatic enrolment” scheme in 2012.  This meant that workers would be automatically placed into a firm’s scheme, and contributions would be deducted from their pay packet unless they formally requested to be exempted.  The theory was
Read more

Meeting Group

-
The Cancer Society: Name: Daffodilemma Person of Contact: Nathan Peacock Point of Communication: Facebook group, Blogger, Google Doc Meeting Times: Monday 10am Wednesday 10am Thursday 10am __________________________ Keriana week starting 6th Monday - 9 till 1 Tuesday - Wednesday - class Thursday - 9 till 12 Friday - 1 till late Emma Monday some weeks available all day Tuesday after studio 12pm Wednesday all day Thursday- before 1pm Friday- after 12pm Georgia: Monday: Available all day Tuesday: After 12pm Wednesday: Available all day Thursday: Available all day Friday: After 12pm Earth: Mon: available all day Tue: after 12pm ( some week not available all day) Wed: available all day Thu before 12pm Fri: after 12pm Jess: Monday: before 1 Tuesday: before 1 Wednesday: from 11 Thursday: morning Friday: not free
Read more