Swot analysis for ‘Save your Sundays’ campaign: Strength: Strong distribution channels. Social media platforms allow for rapid sharing and reach a broad range of people. Social media is accessible for our target market and is used for sharing information. Using social media allows for the opportunity of our campaign going viral and therefore reaching a wider target market than initially targeted. Good relations with parent company (Cancer society) The campaign is versatile and easily expandable for different age groups /causes /seasonal/ localisation. The campaign is flexible for change for example in the summer seasons the campaign could focus on being sun smart whilst drinking. Local and national organisation. Promotes healthy lifestyle habits for younger generations. Provides strong resources and information. A digital based campaign means that elements can be mass marketed in a short amount of time. Our marketing campaign is aggressive and focuse
